Wednesday 20 March 2019

To begin with, with this cover we see that a full body shot is used off Paddington where he is carrying a bag and waving out. This is firstly almost showing him arriving somewhere because of this, but due to him being a British icon it is accepted. We also see this use of the phrase ‘British icon’ by the title of the cover, though it is coupled with ‘immigrant’ above it. This is juxtaposing the two ideas, though also suggesting that this British icon could also be an immigrant - despite how loved he is. This is done because of the big issues left wing ideologies meaning they stand up for those worse off. Looking at Paddington himself also, we see his expression is friendly with a smile and a wave. This could be representing how immigrants are when they turn up to the country, as opposed to the violence and anger the media portrays them as bringing. Also, looking at Paddington he is enforcing the idea of Britain by wearing blue and red coloured clothes.

Looking at Paddington, we see he is positioned in a snowy night in London, wearing nothing on his feet. This could have been done to almost bring sympathy amongst pandington by the readers, and then due to this make the link of Paddington being people or immigrants on the streets.

Looking at the title of the cover itself it says ‘one of us’. As it is covering Paddington, it could be suggesting that the immigrants are still one of us just as much as Paddington is, when welcomed into society. Furthermore; the pronoun ‘us’ is inclusive and so suggests that immigration is apart of our society, and that we should simply accept it.

Website updated

https://georgehucknall.wixsite.com/mysite

Tuesday 12 March 2019

Demographic
The demographic for D83 would be a ABC demographic who are well educated because they will have to have an interest in the cold war and at the same time they would need the attention span in order to read all of the subtitles and sat up to date on them.

Psychographic      
the two that i would chose are as followed, the first being resigned because i think their strict personality would be able to deal with the subtitles and those who are not would probably get bored and want to stop reading the subtitles  
the second being reformer because it is not a well known show so they would have so have seen it for themselves and still want to watch it. this means that they don't care what others think and they want to watch the show because they enjoy it  

how does this affect the text?
this will affect it because it means they are able to use more sophisticated words in order to get the details about the cold war out. they will most likely use slang words and jargon from the time in order to  make it feel as authentic as possible.                                                                                                                

How does this effect advertising
They will be wanting to use the sorts of colours that are going to be in the show so that you see the colour scheme and recognise the show easier. This will mean they will base their whole marketing and advertising on the show and making it relate to the show. They will also have photos of the characters in order to make sure you know who they are. For this program this might not help because the show isn’t well known so people won’t give it a second glance because people want to see a star they know this could lead to them putting other things in their posters and advertising.

Friday 8 February 2019

Who is the owner of the product?

Who are they? How are they structured as a company? Do they own any other companies or are they owned by another company or conglomerate?

Are they a specialised company? What other similar products do they/have they produced? How successful are they?

How are they funded? Where does the company’s funding come from?

Are they vertically or horizontally integrated?

How have they diversified?

What aspects of the production, distribution and circulation processes do they own?

How do they ensure their product is distributed and circulated?

How does this help with funding their products?

How does this help to reach and maintain audiences?

How do they reach their audience?

Do they have global reach? How many viewers/subscribers do they have? How many viewers have there been for the drama and/or the first episode of the first season?

How do they measure their audience?

How do they maintain their audience?

How does the organisation market their brand to the audience?

How do they market the product to the audience? Can the drama be seen to be innovative programming that their audiences will enjoy?

Monday 4 February 2019

Context in relation to a media text can be broken down into the following: social, historical, cultural, economical and political.

The difference between social and cultural context
Society is a community within which people live and interact with one another. 

Social refers to the people who live in a specific place and interact with one another within the social environment. Social contextrefers to these people and the structure and function of institutions that operate within a society such as family, education, religion, communications, government etc... It also helps us to understand social conflicts that may arise as a result of the structure, functions and interactions of the people who live within it. We all live our day to day lives in the same society following the same structures and functions. Social context focuses on the relationship between media products and the society within which they are made in relation to social groups, attitudes, changes, conflicts and inequalities.

Culture is the way the different people who live in that society behave - you can have one society or social structure (American, British, Swedish, German) but many cultures or sub-cultures within that society. 

Cultural refers to what creates the identity of the people who live in any given society. Culture refers to the beliefs, meanings and practices that guide the shared behaviour of individuals within a group in any given society. This includes the attitudes, values, habits, customs and traditions of the shared culture. Culture can be seen to include all aspects of ‘life’ including language, the products we make, the things we do and how we do them. There can be lots of different cultures and sub-cultures within a society, which is why we might all behave, think and act a little bit differently even though we are all living our day to day lives in a similar way.

TASK: Write down your own definition that explains the difference between social and cultural context.

Context in Regards to Long Form Television Drama



Social Contexts
Knowledge and understanding of the influence of changes in gender roles, of gender, racial and ethnic inequalities, social attitudes to sexualities on television programmes. Knowledge and understanding of the influence of social anxieties and/or contested social values on television programmes, for example the perceived rupturing of the ‘American dream’ illustrated through allegorical representations of social anxieties such as domestic terrorism and surveillance and also more broadly through wider western social values towards security and family and home and the perceived breakdown of the ‘nuclear’ family.


Social Contexts within Stranger Things
The episode intertextually reflects 1980s family and gender relations and is set within a Speilbergian, mostly white, world of suburban family life, representing mothers as figures struggling to hold the family together, fathers as absent or insensitive and distracted, and young boys as establishing a fierce loyalty and masculine camaraderie in the face of a hostile world. Mike’s teenage sister, Nancy, is represented in contradictory ways: she anti-stereotypically excels at science while still fitting stereotypes of the teenage girl (reflecting theories such as Gauntlett). The episode shows the influence of social anxieties about the consequences of scientific experimentation.

TASK: Answer the following questions for Stranger Things.
  1. 1. In which country is the drama set? 
  2. Hawkins, indiana America
  3. 2. In which country is the drama made?
  4. Atlanta America
  5. 3. What is the social identity of the people in the drama? 
  6. They are mainly middle class people, living a comfortable life. 
  7. 4. Who makes the drama?
  8. The duffer brothers - netflix
  9. 5. Are they a small independent organisation or a large multi-national / global conglomerate? 
  10. Netflix is a very large multi national company, but the duffer brothers are fairly small and not as well known. 
  11. 6. How is the social identity of the country of production reflected in the drama? American stereotypes are present such as the choppers that the boys ride, and then the nice american house with the basement where the kids play games.
  12. 7. What aspects of social and day to day life are reflected in the drama (being with families, going to school, legal and political systems, being religious etc.)? 
  13. Day to day life is shown with the mum making the boy his lunch, and then the boys being at school and coming face to face with bullies.
  14. 8. How are these structures reflected in the drama – as usual or to be questioned? 
  15. They are pretty normal.
  16. 9. How does the drama influence our own participation within the social structure (confirms it as the right thing to do or questions it?) 

  17. 10. Is there any social conflict apparent in the drama? 
  18. 11. How does the drama represent social changes?



Cultural Contexts
Knowledge and understanding of the influence of national cultures on television programmes, for example the cultural importance of television dramas in reflecting, re-interpreting and re-enforcing national cultural identities and representations of social groups, events and the individuals within those (and on occasion, challenging and subverting those representations to try and instigate cultural change and domestic conversations on representations and identity). Knowledge and understanding of the influence of cultural globalisation and hybridisation on television programmes and recognition that key character types may share certain generic traits in their representations across westernised television culture.


Cultural Context within Stranger Things 
The episode shows the influence of the cultural icon of the American small town community developed by Hollywood cinema, not least in the 1980s. This representation has global recognition (by international audiences used to being positioned as Americans), given the global success of the Hollywood blockbusters of that era.


TASK: Answer the following questions for Stranger Things.


As reflected in the settings and characters within the drama (1980s): 

What do we see people doing in the drama? 
Living a normal life, though it soon gets completely changed when will gets taken. They then are on a mission working together to find him. What attitudes, values, habits, customs and traditions can we see them taking part in 
that identifies their culture (as American, Germans, Danes etc…)?

What do they wear? 
Boys wear quite nerdy clothes, possibly relating to them being like an outsider. How do they speak? 
How do they spend their spare and recreational time? 
What do we see them listening to or watching? 
What do they eat? 
Where do they go out? 
How do they interact with one another? 
What values or beliefs are they seen to hold? 
What intertextual references to other cultural products are there? 
How do audiences consume and interact with products (either of the set drama itself or how we see them consuming media within the drama)? 


As reflected at the time of the drama’s production (
2016):

How does the set product typify cultural trends and preferences of what audiences like to watch? 
How do audiences consume and interact with the products? How have current cultural trends and uses of technology influenced this? 
How does the viewer’s own cultural background or social identity affect the way in which they may respond to and interpret the drama? 
How does the drama support or reinforce the cultural background of its target audience?

Historical Contexts 
Knowledge and understanding of the influence of key historical events on television programmes, for example, 9/11 and the ‘war on terror’ and how this affected the American psyche and been reflected and re-interpreted through television dramas; for example, how the reunification of Germany influenced the region and has been reflected and re-interpreted through television dramas.

TASK: Answer the following questions for Stranger Things.

When was the drama set? 
What significant events or issues happened politically, socially, culturally at that time? Write a list.
Does the drama represent or refer to any historical events?

Political Contexts 
Knowledge and understanding of the influence of attitudes to politics on television programmes including how television programmes can reflect, reinterpret, amplify and satirise national political institutions and the mechanics of their working, including an understanding that Western programme makers have the freedom to criticise and satirise their own domestic politicians and political systems. A knowledge and understanding of the need for the audience to have political knowledge itself to understand the basis of some representations in political dramas.


Political Context within Stranger Things
The episode reflects anxiety about the power of the central state in relation to the local community: the episode represents a shadowy world of possibly sinister enforcement agents, suggesting an all-powerful secret state, whereas the local police, by contrast, are represented in a humanised way – they are good-natured but made lazy and complacent until forced into action. However, the representations are perhaps deliberately stereotyped for intertextual effect – to recreate the world of 1980s films – which may suggest a more polysemic reading.

TASK: Answer the following questions for Stranger Things.

What is the political context at the time in which the product is set or made (e.g. political leadership at the time, significant political events or issues)? 
Is there any political conflict evident in the drama? 
How does the drama reflect political debates and issues? 
Could the drama be seen to influence political debates and the way in which its viewers may think or feel about these political issues? 
How is political power seen to be used or achieved in the drama? 
Does the drama contribute to shaping ideas about politics and political power? 
How could the political climate in which the audience watch the drama affect their own response?


Economic Contexts 
Knowledge and understanding of the influence of high budgets on flagship television programmes, e.g. the opportunities for character development in ‘authored’ high budget programmes allows for more complex, individualised three-dimensional characterisation rather than stereotyping. Responses may also show knowledge of the disparity between production budgets for US television dramas and European television dramas and their sources of funding and how budget can influence representations through allowing more or less choice to programme makers when constructing representations, for example, with regard to locations, settings, costumes, filming, lighting, sound and editing technology.


Economic Context within Stranger Things 
The episode reflects the continuing success of streaming services such as Netflix who need to maintain the brand with innovative and original programming.

TASK: Answer the following questions for Stranger Things.

How is the company that made the drama funded? 
What income revenues do they have? 
What is the budget for the drama? 
How does the owner(s) of the product use or develop processes of production, distribution and circulation? 
How successful is the company in comparison to others in the market? What profit have they made? 
What technological developments have there been that allows the current processes of production, distribution and circulation? 
What developments in technology may there be that could change processes of production, distribution and circulation?


The contexts in which the drama is set (1980s).

TASK: Answer the following questions for Stranger Things.


When and where is the drama set? 

What genre is the product?  
What is the political, social and cultural climate that the drama is set in? 
Are there any intertextual references to other media products, historical eras, and social identities?
How are these represented in the drama?
How accurate are these representations to the real event or issue? 
What viewpoint or ideological messages do they offer? 
How may the meanings constructed by the product be interpreted by different audiences? 

The contexts in which the drama is produced (2016).


When and where was the set product produced?  

Who owns and distributes the set product? 
What other dramas do they produce? 
What was the budget for the set product?  
Do the dramas they produce offer similar representations? 
Are there any intertextual references in the first episode of the set product?
How is the set product distributed? On what platforms? 
Is the product available globally? Which countries isn’t it available in and why is this? 
What circulation platforms are there? How is the product viewed and consumed? 
Who is the target audience? Which wider audiences might enjoy the product? 
How can audiences access and consume the set product? 
How was the drama received in different countries? 
How might their viewing contexts affect what they view and how they interact with the product? 
Which factors might affect the interpretation of meaning for different audiences of the same product? 

Friday 25 January 2019

How are individuals and social groups represented?

To begin with, there are several social groups represented in stranger things. The first is that there is a difference between rich and poor. We see this with the Byers family who are living in poverty, with the boy working to pay for the family. In comparison to this, there is mike who lives in a sheltered upper middle class family with a nice house and living comfortably. The next social class is that of the different age demographics. We see there are teens who are shown with Nancy, and steve. The stereotypical focus of these teens is about relationships, and with nancy she is very studious. There is then the adults who we see are more oblivious to the bigger problem and rather immature about it all (Joyce being hysterical). The kids though take control and attempt to find their friend. 


How are the main characters represented through the use of media language? What social groups can they be seen to fall into? 

The main characters are presented with media language via their mise en scene. The boys dress in typical quite nerdy clothing, showing they fall into the social group of nerdy outcast kids - not popular like older steve is. The next person is Jim hopper. Jim we see is waking up on the sofa in a bad state with drink surrounding him. He then gets up and begins to smoke, and walks into work late. We see he doesn't follow the stereotype of a usual police officer who is alert and strong, as jim is lazy and unfit. This though we see could be due to the fact that we get the impression he has lost his daughter, due to the panning down of the image of the girl. This may then make the audience feel sympathetic of him. 
Which individuals or groups are under-represented in the drama? How do you know? Why might this be? 

In it we see that sexuality isn't as broad in Stranger things, with no Gay relationships being present. This could be due to the fact that in the 80s gay relationships weren't legal, or had only very recently become legal. Due to this it would not be accurate of the time to include it. 
Furthermore, the ethnicity side of things, there is only one black character and no other ethnicities apart from white. 
Which individuals or social groups are mis-represented in the drama? How do you know? Why might this be? 
We see that Jim hopper is misrepresented. This is because we see this person who should be looked up too and respected as being together and protecting society, is not taking care of himself and waking up with drink on a sofa. He then almost disregards the case of Will at first. 


What stereotypes are used? Are any of the main characters stereotypical and if so, why might they be represented in this way? How do we respond to them as a viewer as a result?  
Stereotypes are used explicitly in ST. We see with Nancy she is a stereotypical teen girl, being very studious though also focused on boys. 
Are the stereotypes we see used in a positive or negative way? 
Stereotypes that are used in this are mainly used in a positive way in the sense that they relate to them at the time. Nancys stereotype of being a typical studious girl works to build her character, as without this the person and dilema she is in would not work the same. 


How much influence will the producer have had on the way individuals, social groups or social identities are represented? 
The producer would have had a big influence, as they would have decided exactly how they want the characters to be. Though, some of it will be pre dis positioned from the time that they have decided to set the series, as the will need to follow the common stereotypes from that time. 
Why might the producer have decided to construct this representation? Which aspects of media language are used by the producer to help construct these representations? 
He would have constructed this representation in order too make the whole series accurate. How are events, issues and social identities represented? 
Firstly, the issues of poverty are displayed with the Byers family. This is clear because she is a single mother, though the son is having to work in order to provide for the family. It represents the hardships of being a single mother. They are represented in a way that helps build a character portfolio and form the story.


What events or issues are represented? 

Firstly, the issues of poverty are displayed with the Byers family. This is clear because she is a single mother, though the son is having to work in order to provide for the family.


Did you already know about these events or issues? Are they usually under-represented or not? Why might they be the focus of representation in this drama?


They aren't exactly underrepresented, but they are used as it is the mother already going through a hard time, so emphasises how bad her situation is. 
How true to their historical and socio-cultural contexts are the representations? Do they offer a realistic version of the events/ issues portrayed or a different viewpoint? Why might this be? How does it use media language to achieve this? 



Do you feel the events or issues have been mis-represented in this drama? Is the representation positive or negative? If so, what reasons can you give for this? 


How much influence will the producer have had on the way the events or issues are represented? Why might the producer have decided to construct this representation and what aspects of media language are used to create this?

Wednesday 16 January 2019

Minor or major character?

Do they conform to any stereotypes?

What are there characteristics?

What is there contribution to the narrative?

MIKE WHEELER:

1. Mike wheeler is a major character in the series because he is one of the group of boys who are trying to find their friend - but as well as this he establishes himself as the leader and matures greatly in the process.

2. Mike conforms to the stereotype of a typical slightly nerdy high school child, in the sense that he plays Dungeons and dragons with his friends. We then also see he is getting bullied by bigger kids. Though, throughout the series as he matures he overcomes these stereotypes as he acts more as the adult whilst the adults are more frantic.

3. His characteristics is that he is quite childlike in the sense that he rides his bike with his friends, and plays games whilst his mum tells him when too go bed. Though, we start too see a more mature side to him appear as he tends to be the one to take control of the situation, such as when they meet eleven everyone is confused, though mike keeps her calm.

4. There contribution is that he leads the group of boys to save his best friend, whilst also bringing eleven in to.


JIM HOPPER:

1. Jim is a major character because we see he is introduced at the beginning with all the others.

2. Conforms to the stereotypical lazy police officer in a small town where little happens.

3. Depressed, lazy, becomes determined.

3. They start the investigation to find where will has gone. - Sub plot of his daughters death.




JOYCE BYERS:

1. Major character - mother of will byers.

2. Stereotypes a worried and protective mother.

3. Characteristic of being very nervy, almost insane. Though also grows a sense of dtermination along with Jim.

4. The mother of Will byers. reports to police her son is gone.



DUSTIN HENDERSON:

1. Major character - helps find Will.

2. Conforms to stereotype of geeky kid in American life.

3. He s immature, innocent, geeky.

4. He is in wills group of friends, joins the hunt to find will.




WILL BYERS:

1. Major - he forms the plot.

2. Conforms to stereotype of innocent little kid.

3. He is innocent, scared, weak, kind.

4. He is the person who goes missing, thus causing everyone to need to go hunting for him and find what took him.



LUCAS SINCLAIR:

1. Major character - helps find Will.

2. Conforms to stereotype of geeky kid in American life.

3. Hes immature, innocent, geeky, confident - says he doesn't like eleven.

4. He is in wills group of friends, joins the hunt to find will.



JOHNATHAN BYER:

1. Major character - wills brother

2. Conforms to stereotype of the unpopular kid

3. He is mature, sad, strong

4. He helps find his brother the subplot he develops a relationship with Nancy.



NANCY WHEELER:

1. Major character - Mikes sister, helps find will.

2. Conforms to stereotype of typical studious girl.

3. She is positive, sensible, kind, determined.

4. She has a relationship with john, also helps get will.



STEVE HARRINGTON:

1. Major character - originally dates nancy, finds out about will and helps.

2. Conforms to cool popular highschool boy.

3. He is cool, scared, dominating.

4. Has relationship with nancy, finds out about will missing so helps.



BARBRA HOLLAND

1. Minor character - nancy best friend, dies soon.

2. Stereotypical nerd, unpopular.

3. She is kind, insightful, controlling

4. She is the first to be seen getting killed by demogorgan.


BENNY HAMMOND:

1. Minor - diner owner.

2. Overweight typical cafe owner.

3. Suspicious yet kind and caring - helped eleven even when she stole.

4. Dies soon, but establishes the power the gov have.


MR CLARKE:

1. Minor

2. Nerdy science teacher - kind to kids.

3. Nerdy, insightful, helpful

4. Helps to discover the machine which can contact the other world where the demogorgan is.



CONNIE FRAZER:

1. Minor

2. Evil masculine villain - killed benny to catch eleve.

3. She is evil, rutless

4. She shows how serious eleven is and how corrupt the gov are.


SCIENTISTS:

1. Minor

2. Sterotypical scientist - white lab coat.

3. Scared, scientists usually looked up too for protection of these things, here he is running and killed.

4. At start is in intro, shows audience how powerful monster is, scientists  cant control it.


TED WHEEELER:

1. Minor

2. Typical american dad - doesn't know much of kids lives, simply follows wife.

3. Dull, lazy, monotone

4. Gives little input to family or the situation.


KAREN WHEELER:

1. Minor

2. Typical housewife

3. responsible, cares for joyce

4. Simply thinks will is fine and gone out. Helps joyce by being supportive.

To begin with, with this cover we see that a full body shot is used off Paddington where he is carrying a bag and waving out. This is firstl...